Today my friend Suzie told me her brother was quitting his job to pursue his dream to live abroad (Hawaii apparently counts for "abroad") and live a more unconventional life for awhile. He's preparing to rent out his home which he owns and giving his employer notice. I always get inspired when someone shakes things up, and takes the bold step (or more likely hundreds of little steps) to turn a dream into a reality. Hearing the story of Suzie's brother landing himself in a new surrounding fires me up, in an addictive kind of way. It's pretty powerful. On a personal level, I don't want to move to Hawaii but I have a desire to hear more about his plans and get a taste of that enthusiasm he is feeling with the anticipation, hopes and possibilities of his personal re-invention. I'm a big believer in constantly re-inventing ourselves, it's totally necessary for all aspects of life to avoid those momentum-killing plateaus. What's great about the move Suzie's brother is making is that his re-invention matches his goals – he wants to experience a new way of life and he's curious about meeting people, understanding different cultures and the challenge of making a living without the 9-5. The spark of his reinvention came from his purpose and passion. It inspired me to consider when and what my last personal reinvention was … and what I have planned for around the corner? More to come on that...
Meanwhile, in my work world of product and consumer and marketplace that I live in each day, it made me think about how a product has the ability to transfer that same feeling to someone. If a brand can surprise and delight a consumer and ignite feelings of passion and
