When we hear Monday Night Football what jumps to mind for many of us soccer fans all over the world is the cheeky Gary Neville doing his bit calling the English Premiere League on Sky Sports. In Australia, Monday Night Football means a fixture of the National Rugby League delivered by two of Australia's greatest ever "footy" players Andrew Johns and Peter Sterling. Here in my adopted country of the USA it's all about the NFL … and over the last 18 hours or so, MNF has lit up riveting commentary since the "touchception" call by the (replacement) referees in the game–winning last play for the Seattle Seahawks victory over the Green Bay Packers.
It intrigued me how much real estate this (passionate) conversation is taking up online (including some f-bombs via Twitter from heated players after the game). Although not unfamiliar with the power of sport to bring people together (for good or for bad) it spurred me to take a look at the forces at play. Just a Canadian trying to make sense of things…
NFL as Sport Crack
There are an insanely large number of eyeballs watching MNF. It has become an iconic franchise of sport TV over its 40 years on air. In its history MNF has registered eight of the top 10 all-time biggest
