Showing posts with label brand story. Show all posts
Showing posts with label brand story. Show all posts

Tuesday, August 31, 2010

(story)

Everyone wants to be entertained. My friend Joann Nash, who is as famous for her storytelling as her brother is famous for his skills on the court, can turn the most mundane moments into a thrilling adventure through her gift of storytelling.

Recently the brand I work for claimed a tiny piece of 10x10 real estate in The Venetian to pitch the sportswear side of the business at the lifestyle and fashion show (capsule). Buried within the mash-up of labels from indie designers to high-end contemporary brands were a few that rocked my world. It wasn't until